Systems of Engagement - The Killer App - In Memory + Mobility

Attended the SAP BI4 launch / SAP Run better today event at NYC. Lots of interesting content. Always fun to start with the “Killer App”.

This is the second time @nstevenlucas mentioned that the killer app is "In memory" combined with "Mobility". It does sound like a very potent combination, its important not to look at it just from the lens of "analytics" but more generally in terms of enablement of business process or mobile enabled business process applications that can be built on an in-memory platform.

Lets for a minute forget the coolness of being able to look at data on the phone or iPad but lets go beyond that , we will need to rethink the way we approach the business processes as a whole in light of how enablement provided by these underlying capabilities. I like the verbage provided by Geoffrey Moore during the keynote at the SAP Better Run event today, about enterprise IT needing to thinking in terms of systems of engagement not just systems of record.

So lets take a minute do understand what Geoffrey Moore meant by systems of engagement:

Systems of Engagement are:

1. Collaborative
2. Interaction oriented
3. User experience centric
4. System learns the user
5. Cool and Groove

As he said, every strategy there are some key make or break moment's, its important to understand who represents the company at these moments and how they can be enabled to be successful in those moments. There is now a need for apps that need to be visualized and built on this killer foundation of "In memory" & "mobility" to address these very moments of engagement.

Prashanth Rai

Comments

[KK]

good post. The transaction and BI layers have to mesh up seamlessly. I am not sure if SAP or Oracle is even looking at that kind of model. Their attempts to integrate BI with core ERP have been half hearted and the results are visible. Microsoft seems to be going that way and we are seeing some good traction in the market for that approach.