I was reading this post at the Life Beyond Code blog on "Personal Branding" specifically for IT / Technology people. This got me thinking shouldn't IT departments also worry about their "Personal Brand", the post also suggest a model to build a long term brand, I think it is relevant from a IT Department perspective also - Your thoughts? Some Excerpts from the post on this long term model:
The long-term model for personal branding adds a few more pieces to the personal branding puzzle.
1. Relevant and Valuable Accomplishments: The bedrock of any solid personal brand will be accomplishments that the marketplace determines as relevant and valuable. Nothing else. Why do people skip working on accomplishments? Simply because they are hard to do and the barriers to entry are high.
2. Supporting Structure: The next piece missing is the development of supporting structure to produce even bigger accomplishments - building on the earlier accomplishments. You can’t attract quality people to support you unless you first produce some accomplishments that are noteworthy. Of course, there are always exceptions based on your history but they are rare. You can’t do this alone - at least when you have big goals on your agenda. You need help. Actually, you need VERY GOOD help. That is the part of supporting structure that you need tow work throughout your lifetime to build.
3. Ability to Deal with the New Personal Brand: The last piece of the puzzle is your overall development to deal with the consequences of your new personal brand. People tend to dismiss this but it’s always important to be ready - to savor the success of your personal brand. There will be more things to deal with (like requests for help) almost on a daily basis. Without being prepared, you might just ruin what you have worked hard to build.