Day 2 Keynote at SAPPHIRE 2008 - Berlin (Missed yesterdays (Hennings - last probably) as I was on my way over), Its his first keynote as after he become a co-CEO. It is the 12th Edition of European Sapphire.
Live - Blogged (So excuse the errors)
World is getting flatter (Market Drivers)
- Connectivity
- Consumer Power
- Hyper Competition (Not just low cost arbitrage - Tata (Global player)
- New Markets (India / China - Mobile Adding Swiss every month)
- Economic Uncertainty and volatility
Labor arbitrage is the past (Labor shortage - Moving to Latin America)
Business Network Maturity
- Phase1 Business Network Collaboration (Operational efficiency - Network is strongest as its weakest link)
- Phase2 Business Model Innovation
- Phase 3 Business Network Transformation - (Leverage the network to change the business model of the company - Will move to a different value network)
John Clarke (CIO Nokia)
Rubber boots to leading cell phone manufacturer
High innovation Demand Supply Network
1995 - growth constrained by IT - Then it was about phone and Network devices (Criticized in annual report)/ Regional focus / SCM not able to meet the need.
2007 - Technology and people focused on transformation - Consumer Convergence / Global focus / Best Supply Chain
Impressive transformation
Need to transform again - Connecting you to what matters most - Time to reinvent - Increase ARPU thru services, Internet services, Phones for local preferences & Retailer visibility in India/China.
Leveraging SAP as a platform for the future
How did they do the first transformation
4000 active concurrent users (active , hence difficult to make changes)
- Right IT Architecture with SAP Solution, Global Single Instance
- Global realtime visibility for right decision making
- SAP Solution enables true cost control & quick financial closing
- Strong governance globally ensuring tight control over finance and master data
- Nokia gained competitive advantage of all processes on one instance
Future Outlook
- Dynamic Business Strategies
- SOA enabler for future growth
- high performance landscape , competitive TCO
- Master data integration with real time visibility & modularity
Leo Back
- 30 Years of best practices (Move from 3 to 5 letter acronyms)
- 10000 adoption of ERP6
- Lead in 20 out of 24 industries
- 39000 integration platform - Netweaver
Colgate
EMEA/APAC CIO - Paul Macgarey
Colgate - Global Organization/ 36000 people / 13 Billion Sales / Sales evenly spread Across the World
Initially the basic O2C was a break through technology
99.6% of business on SAP
They have chosen an End to END SAP SAP Strategy
- Trade promotion - foundation of business planning process
- Integrated ERP, SCM,BI, Portal
- Interaction center
- Online sales - esales
SAP roll out - maps well with the Gross Profit Improvement- Having SAP Framework in place helped delivery the success
LEO
Business Networks of different sizes with different suites will need to work together
Demo (Supply network planning)
SAP All in one - IBM / HP - Optimized (SME Village)
Business Processes is only one side of story
- Visibility of own data / Data of network partners / external data
- Wholistic / Agonistic BI tool
- broad band
- Storage unlimited
- Computing power unlimited
- No need for statistical
SAP 's Business Network
Trusted Partner Solutions and Services
- Software partners
- Services Partners
- Technology Partners
- Channel Partners
Communities of Innovation
- BPX
- SDN
- EVN
- ES Community
- User groups - SUGEN
RIM
Alliance Head - Jeff
Co - Innovation - Future of Enterprise Software
Start with CRM
What blackberry did for email? - Work with SAP to do the same for Business Software.
Great Demo
Enterprise Support - Support the backbone 24*7*365
Summary Slide:
One point that struck me is - Is Leo bringing a more public focus on the SAP customer ?
Tags: leo+apotheker - sap - sapphire08 - business+network
Prashanth Rai
You Have some great information, and I picked up some pointers from it. I don't completely agree with everything, or even totally understand it all. But it was interesting reading and I did glean some information. I am really struggling to get my web-store to turn a profit so any information I can pick up to help me is great.
Posted by: JAZ | July 25, 2008 at 01:04 PM