Headed to the SAP Influencer Summit tonight, expecting to hear details about their plans for the SME space and also the progress / initiatives they plan to launch on the "on demand" front.
SAP has been taking some aggressive growth steps on the SME ecosystem side, led by their "SAP Extended Business program". The SME business also seems to be growing fast in terms of number of customers, still wonder what it is like in terms of percentage of revenue.
SAP Extended Business Program
Participation in the SAP Extended Business program is voluntary, free of charge and open to companies who are associated to channel partners in the SAP PartnerEdge program. The manner in which program members and VAR partners cooperate and provide compensation is at their discretion; the commercial relationship between VAR and customer remains unchanged by the new program, added the release.
Asia Pacific & Japan
Currently eight selected SAP channel partners act as Master VAR in the SAP Extended Business program in APJ; managing approximately 40 program members across the region. All members have access to SAP systems and resources, training and enablement, coaching and deal support for the SAP Channel Partner's SAP solution portfolio, said the release.
"With the SAP Extended Business program, SAP continues to demonstrate its commitment to the SAP ecosystem in APJ," said Christopher Knoerr, vice president Indirect Channels, SAP Asia Pacific Japan.
SAP India SME Growth
“Out of 4000 odd customers in India today, almost 75 percent (more than 3000 customers) are SMEs. Apart from adding new customers on annual basis, it is highly important to monitor the repeat business through regular customers with us,” informed Debdeep Sengupta, VP – SME & Channels, SAP Indian Subcontinent. “With an extensive portfolio of solution offerings, it becomes crucial to enable partners to up sell and extract regular business from loyal customer base,” he added.
Canada
November SAP announced three new members of the SAP Extended Business program that will deliver SAP Business All-in-One solutions to Canadian midsize companies.
On the SAP extended business partner program - “Participation in this unique program is mutually beneficial to the member of the SAP Extended Business program and the VAR,” said Michael Pearson, president, CONTAX. “Members have access to a wide range of SAP training, sales and marketing materials, as well as an experienced partner to lean on for support. On the other hand, the VAR can offer a broader and more flexible range of specialized solutions and services to SMEs, delivering best-fit solutions and quicker implementation with expanded geographical coverage and additional implementation and sales resources at lower costs.”
CONTAX, an SAP PartnerEdge channel partner specializing in cost-effective and rapid implementations of SAP Business All-in-One, has been especially successful in driving the program in Canada
Mexico & Central America
SAP Mexico and Central America currently has 2,800 clients, and that figure will rise to 3,000 by year's end. Of the total client base, roughly 66% are SMEs.Some 200-300 SME clients will be added division-wide during this quarter, head of SAP's Mexico and Central America division, Ali Hamid, said. "There is a large market."
Source: 1, 2, 3, 4
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